Shift.io is an enterprise cloud platform that keeps video team connected to enhance collaboration and create exceptional work.

Shift Media Holdings is parent company to three SaaS and technology offerings: Shift, Screeners, and SafeStream. The audience of each offering both overlaps and differs. The greatest challenge was creating buy-in across departments for the ICP (ideal customer profile) and architecting the site to best convey this value to that audience.

I worked cross-departmentally with marketing, product, data science and customer success teams to lead a comprehensive creative direction for the new site. I partnered with marketing to manage workflows with external vendors, lead internal creative presentations, and streamlined a launch plan to take the new site live.

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