The Shift brand guidelines were created to unify the company around a shared visual language.

The ongoing challenge has been implementing the new standards across all customer touch points going forward and retrospectively.

I lead the creative direction and finalization of a brand font, colors, and standards that fit an enterprise space while maintaining approachability. I also supported marketing in auditing areas where the standards needed to be applied and partnered with external vendors to ensue adherence to these brand guidelines.

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